YouTube Emails
-
![]()
Student Plan
Subscribers for NFL Sunday Ticket tend to be those around 30-50 years old. This campaign focused on the discounted student plan, that was prorated for the rest of the season. It was sent out during finals, and focused on position NFL Sunday Ticket as the perfect study break.
-
![]()
Thanksgiving Offer
Sent in November as one part of a three part send journey, encourages users to sign up for NFL Sunday Ticket just in time for those Turkey Day games. Most offers centered around tentpole moments like these, and were supported with relevant information about what was going on at that time in the season.
-
![]()
December in-season discount offer
This email, sent in December, served as a final promotional push before NFL Sunday Ticket shifted its messaging to the playoffs. It features a playful twist on the classic poem "Twas the Night Before Christmas."
-
![]()
NBA Playoffs Tune-in
This promotional email was sent to all YouTube TV subscribers as a supplemental addition to the NBA Playoffs Campaign. The main goal is to push sign-ups in time to catch the game.
-
![]()
Spring at YouTube TV
Sent as a seasonal tune-in, this email focuses on spring. We chose to draw a comparison between YouTube TV’s unlimited DVR capability and the users Library to planting a garden bed. This involved new value props, and cheeky language around tending to their Library garden.
-
![]()
April TV Horoscope
As part of the 20th birthday celebration of YouTube, this email was created to center around April and Aries season. This was something completely new for YouTube TV, and the April TV horoscope was written after researching all the astrology happenings during the month, which was then paired with TV picks.
YETI Email Marketing
-
St. Patrick's Day 2022
This St. Patrick’s Day was one of the top-performing emails in March, second only to a spring color launch. I was in a team with a freelance designer and Creative Director to concept a new 2022 campaign tagline copy. Our creative challenge was finding out a way to market St. Patty’s day without a strong green drinkware SKU.
-
Graduation 2022
This email highlights the graduation campaign we did in 2022. The creative challenge was updating the taglines to be more aligned with the YETI voice, with supporting copy marketing toward a customer base that is not our predominant consumer. I was collaborating with an in-house designer and Creative Director to write not only email but site and wholesale copy.
-
Weekly Wrap
Weekly Wrap is a weekly email that is sent to all YETI email subscribers. No email is alike, focusing on a recap of any and all events happening within YETI. The brief is quick, as well as the turnaround and production. Each email required research of the campaigns featured in the brief, with attention given to maintaining campaign language and tone.
