I write words aplenty
Storyteller, Creative, Good Human
People Who Know Me
A global award-winning agency that combines creativity, data, media, and technology to revolutionize how brands inspire the world. Media.Monks provides solutions and services that uplift a business and it’s customers, working with big companies such as Google, PayPal, and more.
YETI Coolers was founded in 2006 with with a simple mission: build a cooler to use e everyday. Since then, they’ve expanded to outdoor gear and drinkware, all while aspiring to be Built For The Wild.
A men’s apparel brand that believes in the weekend. As well as swim trunks, swim shorts, bathing suits, swim suits or whatever the heck else you wanna call ‘em. And above all, that friday at 5 feeling.
Neighborly is the world's largest parent company of 27 home service brands and more than 4,300 franchises in nine countries. Their purpose is to build a service community that enriches people’s lives by delivering amazing experiences.
A small local coffee roaster started in 2018 by four Waco Natives. Native Sons is the roaster for 3 local coffee shops in town, with a philosophy of excellency with our customers always in mind, striving to create products that are approachable and reach across the coffee-lovin’ spectrum.
Sendero Provisions Co. makes quality outdoor provisions inspired by the landscapes and cultures of wild, wild America. From our old-school days as geologists mapping in the field to new-school days spent on a cold mountain stream chasing native rainbows, our inspiration comes from our connection to the land and the cultures that represent it.
Education
Bachelor’s of Arts in Professional Writing and Rhetoric
Baylor University in Waco, Texas
My Resume
Profile
Adaptable, engaging copywriter with 4+ years experience writing across a variety of platforms for consumer facing content. Skilled at taking creative briefs and turning them into effective copy, whether it be for video scripts, printed pieces or web content. Highly collaborative, working with designers, creative directors, video editors and art directors.
Experience
Copywriter
at Media.Monks
Copywriter I
at YETI Coolers
-Develop creative concepts that deliver against the approved creative brief and YouTube brand guidelines
-Stay on top of all trends and maintain best practices for work pertaining to YouTube Shorts, ie; song choice, verbiage, and user based content
-Present completed ideas to clients/team members and participate in status calls
-Work with the Creative Director to champion YETI’s brand voice in support for the overall marketing vision and business objectives
-Brainstorm, concept, and implement creative executions that garner buy-in in order to apply A/B testing strategies for content
-Craft copy points for a rant of digital marketing assets that include email, web banners, digital, and social media.
Junior Copywriter
at Chubbies
Creative Copywriter
at Neighborly
-Creation of compelling email copy to drive sales in certain categories
-Generate organic social copy in order to grow all social platforms
- Contribute to website traffic by writing short, quippy headlines to drive customers to direct product pages
-Write paid advertisement verbiage to promote product sales while ensuring new customer engagement as well as consumer retention
- Write engaging copy for scripts, printed pieces and digital content.
- Partake in total brand refreshes, producing all new marketing materials collaborating with graphic designers
- Edit various creative content to ensure it is correct
- Manage writing for 13 different brand voices on various platforms: website, email, social media, print
- Write copy for email campaigns and social media posts
- Utilize Adobe Lightroom and Photoshop to edit photographic content
- Write professional correspondence and manage micro-influencer and ambassador program
- Design a patch to be put into an company intern design competition using Adobe Illustrator
Marketing Intern
at Sendero Provisions Co.
- Manage all company social media: Instagram, Facebook, Website
- Shoot original content photography on a DSLR camera
- Create marketing campaigns to further community engagement
- Brainstorm posts, write, edit and publish on the company blog regularly
Marketing Intern
at Native Sons Coffee Roasters