I write words aplenty
Storyteller. Creative. Good Human.
People Who Know Me
A global award-winning agency that combines creativity, data, media, and technology to revolutionize how brands inspire the world. Media.Monks provides solutions and services that uplift a business and it’s customers, working clients such as Google, PayPal, and more.
YETI Coolers was founded in 2006 with with a simple mission: build a cooler to use e everyday. Since then, they’ve expanded to outdoor gear and drinkware, all while aspiring to be Built For The Wild.
A men’s apparel brand that believes in the weekend. As well as swim trunks, swim shorts, bathing suits, swim suits or whatever the heck else you wanna call ‘em. And above all, that Friday at 5 feeling.
Neighborly is the world's largest parent company of 27 home service brands and more than 4,300 franchises in nine countries. Their purpose is to build a service community that enriches people’s lives by delivering amazing experiences.
A small local coffee roaster started in 2018 by four Waco Natives. Native Sons is the roaster for 3 local coffee shops in town, with a philosophy of excellency with our customers always in mind, striving to create products that are approachable and reach across the coffee-lovin’ spectrum.
Sendero Provisions Co. makes quality outdoor provisions inspired by the landscapes and cultures of wild, wild America. From our old-school days as geologists mapping in the field to new-school days spent on a cold mountain stream chasing native rainbows, our inspiration comes from our connection to the land and the cultures that represent it.
Education
Bachelor’s of Arts in Professional Writing and Rhetoric
Baylor University in Waco, Texas
My Resume
Profile
Highly creative and results-driven copywriter with 6 years of experience crafting compelling narratives and strategic marketing for leading brands. Proven ability to drive user engagement, increase sign-ups, and elevate brand voice across diverse digital and traditional platforms. Seeking to leverage expertise in content strategy and persuasive communication to help drive marketing initiatives.
Experience
Copywriter
at .Monks
Copywriter I
at YETI Coolers
Develop and execute create campaigns for YouTube TV, driving increased user interaction and sign-ups
Create comprehensive life-cycle marketing materials for NFL Sunday Ticket, significantly contributing to Year 2 marketing strategies which boosted subscriber retention and acquisition
Orchestrate the collection of user-generated content and music, and produce video supers for educational YouTube Shorts
Achieved the top-performing email in March for St. Patrick’s Day, ranking second only to a major spring color launch campaign
Pioneered and implemented creative executions, securing stakeholder buy-in for A/B testing strategies to optimize campaign performance
Wrote compelling copy across diverse marketing assets, including email, web banners, social media, and website content
Junior Copywriter
at Chubbies
Creative Copywriter
at Neighborly
Generated high-impact email copy that promoted sales and exceeded sales goals by 20% within targeted product categories
Developed engaging organic social media content and website headers, contributing to expanding social platform reach and directed customer traffic to product pages
Composed persuasive paid advertisement copy, effectively promoting products and influenced customer acquisition and retention
Crafted tone-driven copy for a wide array of formats, including scripts, print collateral, and digital content
Contributed to comprehensive brand refreshes, developing all new marketing materials in close collaboration with graphic designers
Oversaw the consistent application of 13 different brand voices across multiple platforms
- Wrote copy for email campaigns and social media posts
- Utilized Adobe Lightroom and Photoshop to edit photographic content
- Wrote professional correspondence and managed micro-influencer and ambassador program
- Designed a patch to be put into an company intern design competition using Adobe Illustrator
Marketing Intern
at Sendero Provisions Co.
- Managed all company social media: Instagram, Facebook, Website
- Shot original content photography on a DSLR camera
- Created marketing campaigns to further community engagement
- Wrote and edited columns that were published on the company blog regularly
Marketing Intern
at Native Sons Coffee Roasters